Holition, a UK company that works with 3D reality technology, is partnering with De Beers’ Forevermark diamond jewelry brand to offer online shoppers a way of trying on jewelry via the computer.
Professional Jeweller reports that the Forevermark Fitting service entails a webcam and special Forevermark cutouts. Once the shopper has downloaded the Forevermark Fitting application, he or she can see a 3D image of how the diamond rings, earrings, or pendants will look.
Users can try different combinations of white, yellow, or rose gold and try diamonds of different carat weights until they find one to their liking.
Forevermark CEO Stephen Lussier said it was a “remarkable digital achievement to have jewelry moving with the wearer in real time.”
-The Israeli Diamond Industry
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