Jewelry giant Tiffany & Co. announced it was "going mobile" and launching an iPhone application that features new ways to explore the world’s most exquisite diamond engagement rings.
According to the jeweler's press release, "Tiffany takes its celebrated diamonds directly to the customer with the Tiffany & Co. Engagement Ring Finder, the jeweler’s first iPhone application."The move was explained by "growing customer desire for mobile and interactive shopping."
Tiffany's application offers users the tools for selecting the perfect Tiffany diamond engagement ring, from viewing the range of styles to learning about the superior qualities of Tiffany diamonds.
The app, said the jeweler, includes an accurate ring sizer, which lets users determine their size by placing an actual ring directly on the screen, and aligning it with the correct circle in the guide.
Is also allows users to browse the collection according to shape, setting, metal or design is equally simple. The rings are shown true-to-size and each style may be viewed with diamonds of six different carat sizes.
Tiffany's engagement rings' iPhone app will be available in English and Japanese.
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