Cyber Monday reached $1.25 billion in online spending, up 22 percent versus 2010 and representing the heaviest online spending day in history, according to comScore. “Cyber Monday … was just the second billion-dollar spending day on record, following on the heels of Cyber Monday 2010,” Gian Fulgoni, comScore chairman, said. “It will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day to date.”
The 22 percent growth in sales this year was driven by an increase in both the number of buyers (up 11 percent) and the average spending per buyer (up 9 percent), comScore reported. Overall, 10 million people shopped online on Monday, with the average buyer conducting almost 2 online transactions.
IBM Coremetrics Benchmark reported slightly different data, stating that online sales on Cyber Monday were up 33 percent as compared to 2010, and up 29 percent over Black Friday.
“The U.S. online retail sector delivered strong growth on Cyber Monday 2011 compared to the same period last year,” Coremetrics reported. “These findings expand on the earlier report that Thanksgiving Day 2011 saw a record number of online retail sales that set the stage for a strong Black Friday.”
Coremetrics reported that the average online order value on Cyber Monday rose from $193 in 2010 to $198 this year, an increase of 3 percent, and shopping momentum hit its highest peak at 2 p.m. EST. Consumer shopping also maintained strength after commuting hours on both the east and west coasts.
Coremetrics also found that 11 percent of shoppers used a mobile device to visit a retailer’s site on Monday, up from 4 percent in 2010. Mobile sales also increased dramatically this year, reaching 7 percent on Cyber Monday versus 2 percent in 2010.
Matt Shay, CEO of the National Retail Federation (NRF), told USA Today that Cyber Monday is “providing a needed shot in the arm to our nascent recovery.”
-National Jeweler
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