The number of online shoppers in India searching for jewelry, luxury goods and accessories rose 36 percent year on year to 2.1 million in November 2011, comScore reported. “The online channel is playing an increasingly important role in connecting retailers with potential customers in India,” said Kedar Gavane, comScore director for India. “To take advantage of this growing opportunity, retailers must ensure they are addressing the needs of potential customers, which include attractive pricing and the convenience of ordering online.”
A total of 27.2 million online users in India aged 15 and older accessed the retail category from a home or work computer, representing an 18 percent increase from the previous year. Consumers continue to turn to the web to shop for and purchase items and retailers continue to increase their online visibility through active marketing campaigns, comScore noted.
The company added that among the retail subcategories, coupons were the largest with 7.6 million visitors, a six-fold increase from the previous year. Consumer electronics ranked next with 7.1 million visitors growing 12 percent from November 2010, while 5.8 million online users visited comparison shopping sites, up 25 percent from last year.
“The rapid growth of online coupon sites suggests that consumers in India are looking for deals, highlighting the need for online retailers to adopt effective marketing and pricing strategies for their goods,” Gavane said.
The report noted that Amazon sites led as the top retail destination in India reaching 6.8 million visitors, representing 14.7 percent of the online population. Apple.com worldwide sites saw its audience reach 3.4 million visitors, followed by Samsung Group with nearly 2.8 million visitors. Other top retail destinations included Flipkart.com, HomeShop18.com and Naaptol.com.-Rapaport
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