New York--Forget finding a piece of candy under the hotel pillow or having the towels contorted into amusing animal shapes that cause children to squeal with delight.
Beginning on Oct. 1, the Holiday Inn hotel chain is stashing cushion-cut diamonds that are more than one carat under the pillows of lucky guests at its inns in the United Kingdom, Spain, Germany, France, Belgium, Netherlands, Russia and Turkey. (The campaign will not be coming to hotels in the United States.)
Guests who are lucky enough to check into a diamond-blessed room will find what essentially amounts to a large, diamond-shaped paperweight under their pillow, along with a luggage tag telling them to see the hotel manager to collect the real thing.
The United Kingdom-based chain is turning to social media to promote its diamond drop, asking potential guests to check its Facebook page for hints as to where the company will place the precious stones.
The company says the promotion is an innovative way to mark its 60th, or diamond, anniversary while giving back to its guests in the process.
Holiday Inn opened its first hotel in Memphis, Tenn. in 1952. Today, the chain has 3,375 hotels worldwide across its brands, which are Holiday Inn, Holiday Inn Express, Holiday Inn Resorts and Holiday Inn Club Vacation.
www.nationaljeweler.com
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